Good Monster Blog
Ecommerce Gap Insights
CPG and retail growth playbooks, channel-profit breakdowns, and real data from the team that closes Ecommerce Gaps. No fluff.
Full Shelf, Empty Listing: The Digital Shelf Gap Almost No One Audits
Walk the aisle of any retailer that carries your product, and the shelf tells one story: fully stocked, good facing, maybe even a secondary display. Then go home, pull up that same retailer’s website, and search for your product by name. For a large number of CPG brands, nothing comes up. Or something comes up,
John · Jul 29, 2026
40,000 People Search Your Brand Every Month. Where Do They Actually Land?
Branded search volume is the metric every CPG marketing team is quietly proud of. Forty thousand people typing your brand name into Google every month feels like proof the brand is working. In a lot of ways, it is — that demand had to be earned somewhere: retail shelf presence, word of mouth, an ad
John · Jul 29, 2026
7 Sellers, 4 Below MAP: The Marketplace Math Most CPG Brands Never Run
Run a search for your own product name on Amazon right now. Not your brand name — the exact product title. Count the sellers. Most CPG founders have never done this. The ones who have are usually surprised: five, seven, sometimes a dozen listings for the same SKU, several of them priced below the minimum
John · Jul 29, 2026
The gap report, weekly.
One CPG/retail Ecommerce Gap per week, with the fix and the numbers. Written by the team that closes them for a living.
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Start with anything tagged Ecommerce Gap. That category maps the places demand slips away most often, and how to spot each one in your own numbers.
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