About
We find the revenue you already paid for.
Good Monster is a CPG & retail brand-growth practice. We don’t start with a services menu. We start with an analysis that puts a dollar figure on every gap in your revenue, then close them in the order they hurt your P&L.
Founder
John Timmerman
CEO, Good Monster
John has spent 14 years in marketing, most of it watching the same pattern repeat: brands buy more traffic to outrun demand they are already failing to capture, and the gap grows faster than the spend.
Good Monster is his answer to that pattern. Every engagement starts with the same question John asks on every scoping call: where, in dollars, is the money you already spent failing to come back? Answer that first, and the rest of the roadmap writes itself.
How we operate
How we run every engagement.
The Ecommerce Gap is the distance between the demand a CPG or retail brand creates and the revenue it actually captures online: the sales you have already earned in the market that end up with marketplaces, resellers, and competitors instead of with you.
01
Diagnose Ecommerce Gap first
Before anyone touches ads, email, or the site, we map where your demand is created and where it converts, and put a dollar figure on every gap. No dollar figure, no engagement.
02
Fix in order of P&L impact
The fix list is ranked by what moves the P&L, not by what looks good in a deck. The biggest gap gets closed first, every time.
03
Grow only once the gaps are closed
Pour more spend into a site that is not capturing its demand and you only lose faster. We grow acquisition only after the fixes ship and the recovered revenue shows up in the baseline.
- to a dollar figure on the demand you are not capturing
- 30 min
- baseline behind every fix, so recovered revenue is measured, not projected
- 60-day
Want the dollar figure for your store?
Run the free self-audit and leave with a ranked fix list whether or not we ever work together.
Questions founders ask us
Everything you need to know about working with Good Monster.
We diagnose Ecommerce Gap, the demand a CPG or retail brand creates but never captures online, then put a dollar figure on every gap and close them in order of P&L impact. We grow spend only once the gaps are closed. It starts with the free Ecommerce Gap Analysis, which puts a first number on yours.
The same operators who scope your analysis run your engagement. John Timmerman, our CEO, has spent 14 years in marketing and stays hands-on with the fix list on every account. There is no bait-and-switch between the scoping call and the work.
CPG and retail brands across 10 verticals: health and wellness (Radius), baby and nursery (Béaba), hospitality (Hollowick), fitness equipment (Elite Jumps), and automotive dealer ecommerce (Toyota dealer group). If your brand creates demand and loses some of it online, the analysis applies.
Because selling services before finding the gap is how brands end up paying to accelerate their own losses. The analysis puts a dollar figure on every gap first, so you buy fixes in order of P&L impact, nothing else. You only spend on the work the number justifies.