How it works
Here’s exactly how we find Ecommerce Gap.
The Ecommerce Gap is the distance between the demand a CPG or retail brand creates and the revenue it actually captures online: the sales you have already earned in the market that end up with marketplaces, resellers, and competitors instead of with you.
Every engagement runs the same three steps, in the same order. No channel pitches. No retainers before the numbers exist.
The process
Our three-step process.
01
We find your revenue gaps
We map every place revenue is leaking: your website, the marketplaces you are listed in, retailer websites, and in-store retail.
02
Highest P&L impact first
We fix the revenue leaks with the biggest impact on your P&L and bottom line first. The revenue recovered from those early fixes funds the later phases of work.
03
Then growth compounds
Once the leaks are sealed and your P&L is healthier, we compound growth with paid media that grows your website revenue, your marketplace revenue on Amazon and Walmart, and your in-store revenue.
- to a ranked fix list with a dollar figure on every gap
- 30 min
- baseline behind every fix, so recovered revenue is measured, not projected
- 60-day
- CPG and retail verticals where the same three-step process has shipped
- 10 verticals
How do we know our work caused the growth?
Sales rising while ad spend rises is not proof the ads did it. Seasonality and existing demand rise on their own. The only way to know a channel is truly adding sales, what marketers call incrementality, is to test it.
- Step 01
Holdout / matched-market split
Geos or customer segments are split into a test group and a control group, matched on the traits that would otherwise explain a difference. Size, trend, seasonality.
- Step 02
Run the change
The channel or tactic being tested runs for the test group only. The control group keeps doing exactly what it was doing.
- Step 03
Measure the delta
The gap between test and control over the window is the incremental effect, isolated from everything that would have happened anyway.
Want to see this run on your own numbers?
The Ecommerce Gap Analysis is the first step — built from your public data, not a blended average.
Run my analysisStep one is free.
Run the self-audit and leave with a ranked fix list and a dollar figure on every gap, whether or not we ever work together.
Questions operators ask about the process
Everything you need to know about working with Good Monster.
Every fix is baselined against the 60 days before it ships, so recovered revenue is a measured delta against your own numbers, not a projection. Each case study on our site shows its specific results with timeframes. We do not quote a blanket average, because your number depends on where your gap actually is.
The first fix earns its spot by having the largest P&L impact, so the work is sequenced to show movement against your own baseline as early as possible. If a fix does not move its metric, we stop, re-diagnose, and re-rank before you spend more on execution. You are never locked into a plan that is not working.
Most agencies sell a channel, whether that is ads, email, or CRO, and get paid to run it whether or not it is your biggest gap. We sell the analysis first. It puts a dollar figure on every gap, and you only buy the fixes the P&L ranking calls for. If your biggest gap is retention, no one will pitch you a paid-media retainer.
You bring what the free Ecommerce Gap Analysis (self-audit) turned up, plus read access to your analytics and ad accounts. We map where your demand is created and where it converts, and put a dollar figure on each gap as we go. You leave with the ranked fix list whether or not you engage us.