Good Monster

Fitness equipment Direct

Elite Jumps

Growing traffic, a 1.8% conversion rate, and a one-and-done customer base.

  • UX/UI Design
  • CRO
  • Retention
Increase in average order value
38% in 4 months
Increase in 6-month revenue
127%
Increase in returning customer rate
64%

Every figure above is scoped to Elite Jumps and measured against Elite Jumps’s own baseline. The Ecommerce Gap is the distance between what a brand sells in retail stores like Walmart, Costco and Target and what it sells online. The bigger it is, the more demand the shelf creates that never turns into online revenue.

Post-Purchase Repeat Engine

Elite Jumps had product-market fit and traffic that kept growing. The problem was a 1.8% CVR and a one-and-done customer base. The analysis flagged a complete absence of post-purchase architecture and a PDP that buried social proof below the fold.

The fix list ran in priority order: PDP rebuild, bundle merchandising, post-purchase flow, then SMS lifecycle. AOV and returning rate moved within 8 weeks.

“They told us where the gap was before we hired them. We hired them anyway because they were right.”

Founder · Elite Jumps
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