Free tool
UGC Brief Generator
Fill in your brand and content details and we'll generate a ready-to-send creator brief, delivered straight to your inbox.
Frequently asked questions
What is the UGC Brief Generator?
A free tool that turns your product details, goal, and platform into a ready-to-send creator brief — hooks, shot list, do's and don'ts, end card and specs — delivered as a PDF to your inbox in under 60 seconds.
Who is this for?
CPG, retail, and ecommerce founders, growth leads, and creative producers who run paid social with UGC and want consistent first-take usable content from creators they have never worked with before. If you built your brand through wholesale and are now scaling direct, this keeps your creative briefs as tight as your retail sell-sheets.
What does the brief actually include?
One job per video, three hook options written as spoken first lines, a 4–6 shot list with what to physically show, points to cover, do's, don'ts (including any hard "avoid" notes you flag), CTA / end card, and platform-specific specs (runtime, orientation, captions).
Will the brief invent claims about my product?
No. The generator is instructed not to invent stats or guarantees. Where a claim would help the script, the brief flags it as [BRAND TO CONFIRM CLAIM] so you fill in only what is true.
Why is Good Monster giving this away?
Better briefs mean better creative, which usually means higher ROAS — one of the levers we pull in the Ghost Revenue™ diagnostic. Clients who put the full Good Monster system around their UGC engine recover an average of $127K/mo of Ghost Revenue™ within the first 90 days.
