The Plateau
Spend up 40%. Orders flat. The funnel is eating the difference.
Meta says it drove the sale. Google says it drove the sale. Email claims it too — and the sum of “attributed” revenue is bigger than your P&L. Somewhere in the blend a channel is losing money and a funnel step is leaking orders. We don’t sell you more spend. We tell you what’s actually incremental, then fix the leaks in P&L order.
Ghost Revenue™ is the money a CPG or retail brand has already spent to acquire visitors but never recovered — it leaks through broken ads, unconverted landing pages, and abandoned mid-funnel.
Why does every report say it’s working while growth says it isn’t?
- Every platform grades its own homework. Add up the “attributed” revenue across your dashboards and it comes to more than the revenue in your bank account.
- Blended ROAS and MER hide the loser. One channel is quietly unprofitable, and averaging it with the winners keeps it invisible quarter after quarter.
- More spend stopped producing more orders, and nobody can say which fix is worth making first — so the budget keeps flowing to the last thing that worked.
Proof from a plateau
Béaba Elevating homemade baby food experience
- 410% over 12 months
- Return on investment
- 88%
- First 3-month revenue increase
- 23%
- Increase in Target® store sales
The full story is on our case studies page.
Find out what is actually incremental.
Enter your domain. One number back: the monthly revenue leaking between click and repeat order, benchmarked to your category — in about 90 seconds. No email gate, no deck.
Frequently asked questions
How is this different from another attribution tool?
We are not a dashboard. Attribution tools re-slice what the platforms claim; we baseline against the 60 days before our first fix ships and report incremental revenue — what actually changed in your P&L, not what a pixel takes credit for. Each fix gets its own attribution window.
Why not just increase the budget on what is working?
Because pouring spend onto a leaking funnel multiplies the loss. If your CVR is 1.2% and you double the budget, you double the wasted clicks. Fix the leak first and every new dollar compounds — that is why we sequence fixes by P&L impact before touching spend.
What does the diagnostic actually cover?
Acquisition, conversion, and retention — the full path from click to repeat order. Each leak gets a dollar figure and a priority. Across all clients we find $127K/mo of recoverable revenue on average.
How quickly do plateaued brands see movement?
First measurable lift typically lands within 90 days of the first fix shipping. Béaba, a brand run as a brochure site before the engagement, returned 410% ROI over 12 months.
