Shelf Native
2,000 doors at retail. A website that closes none of them.
You won the shelf the hard way — line reviews, resets, sell-through you can defend. That work creates shoppers who search your name every day, and right now they check out with a reseller, a retailer page that buries you, or nobody at all. The demand is already yours. We recover the order.
Ghost Revenue™ is the money a CPG or retail brand has already spent to acquire visitors but never recovered — it leaks through broken ads, unconverted landing pages, and abandoned mid-funnel.
Why is the website dead when the brand is winning?
- The dot-com was built by a distributor three resets ago. It looks like a brochure because it is one — nobody owns the order it was supposed to close.
- Shoppers meet you in the aisle and search your name on the drive home. They land on a reseller, a marketplace, or a retailer page that lists you under forty competitors.
- The retailer keeps the customer. You get a PO; they get the name, the email, and the repeat order. You cannot launch to buyers you cannot see.
Proof from the shelf
Béaba Elevating homemade baby food experience
- 410% over 12 months
- Return on investment
- 88%
- First 3-month revenue increase
- 23%
- Increase in Target® store sales
The full story is on our case studies page.
The demand is already yours. See what it’s worth.
Enter your domain. We read your doors, your branded search, and your own listing from public data, and hand you one number a buyer or a board can read — in about 90 seconds. No email gate.
Frequently asked questions
We sell through retailers and distributors. Why does our own site matter?
Because the shelf creates demand your site is supposed to capture. Shoppers meet you at retail, search your name, and land somewhere — today that is often a reseller or a retailer page. Béaba turned that search into a direct channel and grew Target® store sales 23% alongside it, with 410% ROI over 12 months.
Will selling direct upset our retail buyers?
No — your retailers are not competing with your dot-com; they are competing with the resellers undercutting MAP on your own Amazon listing. Sell at full MSRP on your own site and enforce MAP everywhere else, and your buyers see a brand defending their margin. We wrote the full answer at /sell-direct-without-upsetting-retailers.
What does the diagnostic cost?
The Ghost Revenue™ Diagnostic is free. The calculator takes about three minutes, and you get a personalized breakdown by email within one business day. There is no sales call unless you ask for one.
How quickly do brands like ours see results?
First measurable lift typically lands within 90 days of the first fix shipping. Across all client engagements the average return is 300%+ ROI.
