The 40-point conversion teardown — free.

A self-audit of 40 conversion points across the four pages where CPG and retail revenue leaks online: homepage, product page (PDP), cart, and checkout. If you built your brand through wholesale and are now scaling direct, these are the forty points where retail-trained brands typically lose revenue online. Tick each point you genuinely pass — then get a band and a priority order for what to fix first.

Most founders complete it in under 30 minutes. The scoring is binary — pass or fail per point — so there is no grey area to deliberate over. Be honest: the band is only useful if the score is real.

Ghost Revenue™ is the money a CPG or retail brand has already spent to acquire visitors but never recovered — it leaks through broken ads, unconverted landing pages, and abandoned mid-funnel. Good Monster typically finds $127K/mo in Ghost Revenue™ for clients. The teardown shows you exactly which of the 40 points is costing you the most.

No catch. Good Monster builds these tools so CPG and retail founders can see their actual conversion health before spending more on acquisition. If you want a full Ghost Revenue™ diagnostic — where we identify every leak and fix the top three in 21 days — that is a paid engagement. The teardown is free.