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Frequently asked questions
What is the Good Monster newsletter?
A free weekly newsletter for marketers and CPG and retail operators. Each issue delivers growth tactics, paid media breakdowns, and conversion strategies that high-performance teams actually use — straight to your inbox.
How often will I hear from you?
Once a week. No second emails, no surprise blasts, no "we noticed you opened this" follow-ups. One issue, one inbox slot.
Who is it for?
Founders, CMOs, and growth operators running real marketing programs. If you read your P&L weekly and your ad dashboard daily, this will read like notes from a peer.
Is it really free?
Yes — every issue is free to read. We publish on Substack, which sometimes surfaces its own paid-tier prompts, but the Good Monster newsletter itself stays free. One issue a week, no paywall on our end.
Can I unsubscribe?
Anytime. The list lives on Substack, so subscribing happens there and unsubscribe is one click from the footer of any issue. We don't sell, share, or rent your email — it's used to send the newsletter and nothing else.
