Health & wellness CPG
Radius
Rising acquisition costs and a site converting at half its category. Three agencies had missed the gaps.
- UX/UI Design
- Paid Media
- CRO
- Retention
- Return on investment
- 569% in 5 months
- Amazon revenue growth
- 212% YoY
- Shopify revenue growth
- 184% YoY
Every figure above is scoped to Radius and measured against Radius’s own baseline. The Ecommerce Gap is the distance between the demand a CPG or retail brand creates and the revenue it actually captures online: the sales you have already earned in the market that end up with marketplaces, resellers, and competitors instead of with you.
Marketplace + Owned-Site Co-Growth
Radius came to Good Monster with rising blended acquisition costs, falling returns on its Amazon ad spend, and a Shopify site converting at less than half its category benchmark. The Ecommerce Gap Analysis surfaced three gaps: a checkout drop-off above 60% on mobile, a retention loop that ended at order 1, and an Amazon listing structure that was cannibalizing its own paid traffic.
We re-architected the post-click experience first, rebuilt the welcome series and post-purchase flow, then re-scoped the Amazon listings and bid strategy. The engagement ran 5 months end-to-end.
The recovered revenue funded the next quarter of paid expansion without new investor capital.
All case studies“Good Monster found the gaps where we were losing demand that three previous agencies missed. The first fix paid for the entire engagement inside 60 days.”
Your Ecommerce Gap has a number too.
Run the free Ecommerce Gap self-audit, the same first step Radius took.