CPG and retail brands doing $10M or more in annual revenue — especially those scaling from wholesale into direct-to-consumer. If your growth has been acquisition-heavy and you want to know whether you have a brand or a traffic-and-transaction business, this scorecard gives you a diagnostic number in two minutes.

Ten questions, ten points each, 100 points total. Each question covers a distinct dimension of brand and revenue health: acquisition economics, retention, owned channels, average order value, conversion, margin visibility, channel risk, brand system, creative velocity, and cross-channel leverage. Your score maps to one of four bands: Built (80+), Solid (60+), Leaking (40+), or Exposed (0+).

Ghost Revenue™ is the money a CPG or retail brand has already spent to acquire visitors but never recovered — it leaks through broken ads, unconverted landing pages, and abandoned mid-funnel. Good Monster typically finds $127K/mo in Ghost Revenue™ for clients. The scorecard shows you which dimensions are generating that leak; the Ghost Revenue™ diagnostic maps each gap to a dollar figure.

You see your score and your weakest dimensions immediately. We also send a PDF breakdown to your email — no sales drip, no nurture sequence. If you want a full Ghost Revenue™ diagnostic where we identify every dollar leak and fix the top three in 21 days, you can book that from the results screen.

Yes. Good Monster builds these tools so CPG and retail founders can see their actual brand health before spending more on acquisition. If you want a full Ghost Revenue™ diagnostic — a paid engagement where we find and fix the leaks — the scorecard is the right starting point. Good Monster clients average 300%+ ROI within 90 days.