Accidental Amazon
Nine sellers on the listing you built. One brand paying for all of them.
You never planned an Amazon business. A distributor started one, a diverter joined, and now strangers with your product photos hold the Buy Box and break MAP by Friday. Every ad dollar and every branded search you fund ends in someone else’s margin — on a listing with your name on it.
Ghost Revenue™ is the money a CPG or retail brand has already spent to acquire visitors but never recovered — it leaks through broken ads, unconverted landing pages, and abandoned mid-funnel.
Whose listing is it, really?
- Unauthorized sellers hold the Buy Box for days at a time. You control neither the price, nor the content, nor the customer experience on the page your brand lives on.
- Every MAP violation undercuts the retailer who gave you the shelf. Your buyers see the broken price before you do — and they blame you, not the diverter.
- Your awareness spend and branded search feed the listing; third parties collect the order. You fund the traffic. They keep the margin.
Proof from the channel mix
Hollowick Go direct the smart way
- 340% in 9 months
- Return on investment
- 2.1x
- ROAS lift
- 47%
- YoY revenue growth
The full story is on our case studies page.
Take the listing back. Start with the number.
Enter your domain. We count the sellers on your own listing, read your branded search, and hand you the monthly number leaking to a channel you don’t control — in about 90 seconds. No email gate.
Frequently asked questions
Resellers keep winning the Buy Box on our own listing. Can that be fixed?
Yes — in order: map who is on the listing and where they source, close the supply leak (usually a distributor or a diverter), enforce your MAP policy with real consequences, and take control of the listing content and economics. Enforcement without closing the supply leak is whack-a-mole; most brands see the seller count fall within 60–90 days once both happen together.
Our MAP policy exists but violations keep appearing. What actually works?
A policy on paper does nothing. Enforcement works when violations carry consequences and the supply leak is closed: written policy, seller identification, graduated enforcement, supply-chain cleanup — in that order. Your retail buyers notice; a brand that enforces MAP is defending their margin every week. The full answer is at /sell-direct-without-upsetting-retailers.
Do we have to run Amazon ourselves to fix this?
No. Owning the economics of your listing is not the same as operating the channel. Some brands take the listing in-house, others keep a partner — either way the sequence starts with knowing who is on the listing and what they cost you every month. That is exactly what the diagnostic quantifies.
What does the diagnostic cost?
The Ghost Revenue™ Diagnostic is free. The calculator runs in about 90 seconds, across all clients we find $127K/mo of recoverable revenue on average, and first measurable lift typically lands within 90 days of the first fix shipping.
