Creative fatigue, on a clock.
Your best ad is 38 days old. It is done. Frequency is climbing, CTR is sliding, and there is nothing fresh in the queue to rotate in.
Creative Velocity Sprint
Claim a slotRUNTIME 30D20 net-new concepts · walk-away on day 5
Your CPA isn't rising because the algorithm changed. It's rising because your creative stopped working.
The Creative Velocity Sprint ships 20 net-new ad concepts in 30 days, deploys them, and hands you a readout that ties every asset to CPA.
If creative isn't your bottleneck, we tell you on day 5 and refund the deposit. (Most agencies wouldn't make that offer. We checked.)
20
net-new concepts
in 30 days
in 30 days
30
days, start
to readout
to readout
D5
walk-away
& refund window
& refund window
100%
asset license
yours forever
yours forever
01 / 10Thesis
The Sprint exists to plug one specific Ghost Revenue™ leak: broken ads.
Ghost Revenue™ is the money a CPG or retail brand has already spent to acquire visitors but never recovered — it leaks through broken ads, unconverted landing pages, and abandoned mid-funnel.
The other leaks — landing pages, checkout, retention — get their own fixes. This one is the loudest and the most expensive. Brands we run the diagnostic against typically have $127K/mo of Ghost Revenue recovered across all leaks combined; the broken-ads share of that is what the Sprint targets, head-on, in 30 days.
RECOVERED$127K/moAvg. across all client engagements
02 / 10Diagnosis
You don't have a media-buying problem. You have a creative-volume problem.
The platforms got hungrier. Meta and TikTok burn through a winning ad in 3 to 4 weeks, then quietly tax you for serving a tired one. Most brands feed that machine 3 or 4 new concepts a month. The math does not work, and your CPA is the receipt.
Your agency ships cosmetics.
Three "variations" that change the headline color and call it a test. The algorithm does not see a new ad. It sees the same ad in a new shirt.
Volume that never arrives.
Internal team is buried. Freelancers ghost. The brief from January is still in revisions. Velocity dies in the pipeline, not the idea.
No line from creative to cash.
You cannot say which concept moved CPA, so you cannot double down. You are guessing in a room full of dashboards that all agree with each other.
03 / 10Reframe
Creative isn't an art problem. It's a velocity problem with a math answer.
Stop treating ads like a brand exercise and start treating them like inventory the algorithm consumes. The brands winning on paid aren't more creative — they're feeding the machine more genuinely different concepts, faster, and reading the result like a P&L.
What most brands run
3 new ads a month
Variations that change one word
"It feels fresh" as the test
Creative judged on likes
A 6-week revision loop
What the Sprint runs
0120 net-new concepts in 30 days
02Every variation shifts hook, format, framing, talent, or scene
03CPA per concept as the test
04Creative judged on contribution margin
05A 30-day clock with hard gates
04 / 10Modules
A diagnosis, an arsenal, and a number you can take to your board.
Not a folder of ads. A 30-day system that finds why your creative is leaking, builds the fix at volume, puts it in market, and proves what moved.
MOD_01Day 05 Creative Performance Audit.
We pull 90 days of your spend, map fatigue by asset, and run a visual-similarity scan against your top 5 competitors. You will see exactly where the sameness is costing you.
MOD_02 Voice-of-Customer mining.
50+ of your real reviews, parsed for the language that actually sells. Your next hook is already written — by your customers. We just find it.
MOD_03 A brand-specific hook framework.
Not swipe-file recycling. The angles, objections, and openers that work for your buyer, structured so every asset traces back to one.
MOD_04Perpetuity 20 net-new concepts.
Roughly 12–14 static and 6–8 motion, built to Meta and TikTok spec, shipped in two batches. Every one is a genuinely different swing, not a recolor.
MOD_05 Deployment + clean tracking.
One UTM per asset, a testing plan with rotation and retirement logic, launched into your accounts or handed to your buyer ready to fire.
MOD_06Day 30 The Day-30 Readout.
Lift by concept. The hooks that worked for your brand. Fatigue projections. A go-forward call backed by CPA — not vibes. The report a CFO reads twice.
05 / 10Programme
A clock, not a creative process. Five hard gates, zero drift.
Every phase has an owner and a gate that closes in writing before the next one opens. This is why the Sprint ends on day 30 instead of "sometime next quarter."
WEEK 01Diagnose Audit, VoC, and the hook framework.
Kickoff on day 1. By day 5 you are in a room reviewing the audit and choosing which 4–5 concept directions go into production. Nothing gets built until you sign off.
Gate · You approve conceptsWEEKS 02–03Build 20 concepts, two batches, full QA.
First 10 assets land by day 10, the rest by day 15. Every asset passes a 9-point QA check — brand, claims, platform spec, safe zones, rights — before it is allowed near your account.
Gate · QA sign-offWEEK 04Launch In market, tracked, monitored daily.
Live by day 19. Early winners and losers flagged inside 48–72 hours. A mid-flight call on day 25 reallocates toward whatever is working while there is still budget to move.
Gate · Tracking verifiedDAY 30Prove it The readout and the go-forward call.
We hand you the report, the lift, and an honest recommendation: run it quarterly, move to a retainer, or walk — whichever the math supports. You own every asset either way.
Gate · Readout delivered
06 / 10The Walk-Away
Built-in exit, by design. Day 5 or your money back.
THE DAY-5 WALK-AWAY · A STANDING OFFER
If creative velocity isn't your real bottleneck, we tell you on day 5 — and refund the deposit.
Every Sprint opens with a real diagnostic. If the diagnostic shows your problem is pricing, offer, landing page, or media structure — not creative — we say so, hand you the diagnostic, and you walk with your money back. We'd rather lose the engagement than sell you 20 ads that were never going to fix the number.
07 / 10Compatibility
Built for one kind of operator. Wrong for everyone else.
+Compatible
You are a consumer brand doing $5M–$50M, spending real money on Meta or TikTok
Your CPA has crept up and you suspect creative, not bidding, is the cause
Your team cannot ship concepts fast enough to keep the algorithm fed
You have one person who can approve creative without a committee
You want the line from creative to CPA, in writing
−Not Compatible
You are pre-revenue or testing product-market fit
You want a logo, a rebrand, or a "brand campaign"
Your real leak is checkout, pricing, or retention — we will catch it on day 5 anyway
Five people need to sign off on every ad
You want the cheapest option in the room
08 / 10Readout
The readout is the product. Here's the shape of it.
Every Sprint ends in the same place: a one-page picture a finance team trusts. Concept-level performance, the hooks that worked for your brand, and a recommendation tied to the number that matters.
DAY-30 READOUT · SAMPLE
liveCreative → CPA, by concept
- 12
- Concepts that
beat control - 3
- Winners scaled
at mid-flight - CPA
- Tied to each
asset, ranked - 90d
- Fatigue forecast
per winner
// sample layout · your Sprint populates these cells with your own concept-level numbers
09 / 10Terms
One flat fee. No retainer trap. No surprise scope.
Creative Velocity Sprint · one-time engagement
$10,500
Split 50/50 — $5,250 to start, $5,250 on delivery. Fixed. The day-5 deposit is refundable.
- Creative Performance Audit + competitor visual scan
- Voice-of-Customer mining + brand-specific hook framework
- 20 net-new concepts (static + motion), built to spec
- Deployment, UTM tracking, and a creative testing plan
- Day-30 readout tying every asset to CPA
- Full asset license — yours in perpetuity
- Day-5 walk-away with refund
3 active Sprints, maximum
A month of feeding the algorithm tired creative costs more than this. Quietly.
10 / 10Operator FAQ
The questions every operator asks before they book.
Most in-house teams are not slow because they are bad — they are slow because they are carrying organic, email, packaging, and the founder's pet project on top of paid. The Sprint is not a replacement. It is a 30-day surge that drops 20 tested concepts into the queue and shows your team exactly which angles to keep building once we are gone.
Then you will know by day 5, and you will get your deposit back. The diagnostic comes first for exactly this reason. We would rather refund you than ship 20 ads that were never going to move a number that is leaking somewhere else — pricing, offer, landing page, or media structure.
Completely, in perpetuity. Every concept, every cut, every static. Confirmed in writing at the day-30 readout. You keep running them long after the Sprint ends.
Volume without standards is just noise, so every asset clears a 9-point QA gate — brand, claims, platform spec, safe zones, rights — before it touches your account. And no variation ships unless it shifts a real lever: hook, format, framing, talent, or scene. No recolors counted toward your 20.
Your call. We can launch directly into your accounts and monitor daily, or hand your media buyer a deployment-ready package with the full testing plan and UTM map. Either way you get the day-30 readout.
Three honest paths, and the math picks: run another Sprint quarterly to keep the queue full, move into a performance retainer if the lift justifies it, or walk with everything you own. We will tell you which one we would actually recommend.
Book a 20-minute fit call. Bring your last 90 days of CPA.
We'll tell you on the call whether creative is your bottleneck or not. If it's not, you've saved a quarter. If it is, you'll have 20 concepts in market inside 30 days.
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// we don't pitch. we diagnose. the pitch is whatever the math says next.