# Good Monster

> CPG & retail brand growth agency. We build the profitable ecommerce channel
> for brands that already win on the shelf.

Good Monster runs the Ecommerce Gap Analysis (a free audit on public data,
about ninety seconds) and executes retail media, DTC, and marketplace
strategy for CPG brands.

## Key pages

- [Homepage](https://www.thegoodmonster.com/): overview, Ecommerce Gap Analysis tool
- [Case Studies](https://www.thegoodmonster.com/case-studies): client results
- [How It Works](https://www.thegoodmonster.com/how-it-works): the process
- [Blog](https://www.thegoodmonster.com/blog): insights
- [About](https://www.thegoodmonster.com/about): who we are and how we work
- [Benchmarks](https://www.thegoodmonster.com/benchmarks): online penetration and acquisition cost by product category, with sources
- [Retail](https://www.thegoodmonster.com/retail): the free Ecommerce Gap Analysis for CPG and retail brands
- [Sell Direct Without Upsetting Retailers](https://www.thegoodmonster.com/sell-direct-without-upsetting-retailers): how a direct channel can grow retail sales instead of competing with them